Average Reviews:
(More customer reviews)Don't get me wrong, I have been a huge Flay fan since 1996, when I used to watch his first show on food network. Despite his recent TV saturation and subsequent swagger and attitude I think he has contributed alot to modern cooking and deserves his popularity. No, I am not a hater - the past 2 years my family has gone to Mesa Grill for my birthday, and I tape his shows every day. I am a big fan. I would be sad to see someone give it this rating, but I am giving this book 2 stars because I am comparing it to what Bobby Flay has done in the past.
If you are a viewer of his "Boy Meets Grill" show on food network, you probably recognize 80% of these dishes, and can easily get them for free on their website. I have seen him hock this Cuban burger on 3 shows as well as his own show and this book. It's a regular hamburger with a piece of swiss cheese and ham, squished with a heavy object. hardly groundbreaking. Other Flay staples are rehashed and rehashed - honey, chipotle(which he tries to disguise as "smoked chile" a few times in this book), jicama, ancho chiles, chicken thighs, the list goes on. 125 recipes? If you consider regular old guacamole and salsa, quesadillas prepared 5 similar ways, and store bought ketchup with a pureed chipotle as 8 recipes (and 8 other quickie drink recipes), then I'm sure he squeaked his way to 125. (notice this book doesn't say "NEW recipes" like 'Boy Meets Grill' did?)
Also although I am not a fool for color photos, this book is primarily black and white with no pictures (actually there are many pictures of HIM - shopping, smiling, serving a drink, lighting a grill...) until the middle 10 pages where you DO see some color, unlike his past few books, yet the price tag is the same as his others.
I will say one positive thing about the format, as it breaks down by course (appetizers, entrees, etc.), then by type of main ingredient (fish, meat, burgers) followed by menu suggestions matching recipes from each course and a loose game plan of what to prepare in advance.
Put it all together and you see a complacent celebrity cookbook author "phoning it in" - a quickie money maker using old ideas placed into another lucrative media. I can see this as exciting for someone who has just stumbled on Bobby Flay for the first time, someone who has yet to encounter the taste of a chipotle pepper or who occasionally watches his shows and is buying a cookbook for the first time. But for those of us who "know" Bobby Flay, this is one falls short, and don't say I didn't warn you. Want a better value? try Flay's BOY MEETS GRILL, Tyler Florence's 'Real Kitchen' or for grilling anything by Steven Raichlen.
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